Tuesday 30 October 2007

Philips WOWvx 3D Display - The future is here!!

When i set out to advertise 3D TV for the 2020 brief, i would have never of thought the first generation of home entertainment screens would be in the shops within the year 2008, i must admit i did have something a bit more sci-fi in mind. Anyway here's the specification i took from www.dimensionalstudios.com;

3D Intelligent Dual-Mode Display
Philips 3D Solutions offers a 42" autostereoscopic 3D display family, for professional applications, that provide today's best 3D viewing experiences by using WOWvx technologies. The slanted multi-view lenticular lens technology affords full brightness and full contrast and allows multiple users to view 3D content at the same time, within a large comfort zone. Moreover a true colour representation is ensured by the lenticular lens technology.



The display is based on a high definition panel and thus enables great picture quality in 2D and 3D mode. Integrated advanced display signal-processing offers content creators and end-users full control over the quality and depth-effect characteristics of the picture. Furthermore, a flexible 3D data format, in the form of 2D-plus-depth, allows easy creation or adaptation of applications and content for the display.

The 42-3D6W01 WOW type includes a news lens design based to enable even more exciting out-of-screen experiences.

3D System Solution
The displays can be applied in a broad range of applications, since it can be operated in both 2D and 3D mode. The system solution is designed for maximum reuse of content/concepts from the 2D world. The key enabler for this is the flexible 2D-plus-depth format, that allows decoupling of content creation and content visualisation. This allows applications where different 3D display screen sizes and designs can be applied in the same system. The 3D display selects the best way to visualise the 3D content.

3D Content Visualisation
The 2D-plus-depth format is compatible with existing compression tools, where the additional bandwidth of the depth is small. The 3DS Media Player is provided with a 3D display to show the 3D content. The actual 3D content can be created via a plug-in available for popular 3D animation software packages, that allows existing and new content to be exported in this format.

There are many Digital Signage or Narrow casting software solutions in which the 3DS Media Player can be integrated easily. However, for smaller system the 3DS Media Sequencer available offers a way to create XML based play lists that can be supported with an HTML based user interface design for infotainment applications.

In addition to real-time and offline content creation tools, are are also many applications that operate on a 3D dataset. Most of these applications, such as games, design, etc, use the OpenGL or DirectX API. The OpenGL WOWvx Visualiser and OpenGL WOWvx Control support real-time extraction and useage of the depth information and thus real-time visualisation on the 3D Display.

Price: £7,325.00 (GBP)
Order yours through me if you like..
i promise i won't leave the country.

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